BUYER'S PERCEPTION FOR BRAND "PATANJALI": AN ANALYTICAL STUDY OF ANAND DISTRICT

ABSTRACT

In the modern era, customers are seen as value maximizers as they hold their views for products consumed by them. The level of satisfaction is only way to acknowledge result that product has performed to. This can be derived studying the perception of consumers. Perception is view point or opinion for goods offered in market at large. For instance, fulfillment is a one's sentiment or distress, resulting from contrast of a product that is alleged and actual performance in relation to his or her expectations. This paper tries to assess the consumer perception of “Patanjali Ayurvedic”. This has been seen as rapidly emerging Indian brand in India and globally. This study also intends to inspect growth of Patanjali Ayurvedic, buying behavior, factors evaluated before their purchasing etc. of the customer in relation to Patanjali products and ultimately to analyze the overall view point of Patanjali Customers. From this study, it is found that Patanjali Ayurvedic is very sound for their customer awareness Programme i.e. advertisements, which turned to high credibility and reliability of Patanjali products and their good excellence becomes key buying motives in the midst of customers.