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Examining Antecedents and Consequences of Gambling Passion: The Case of Gambling on Horse Races
Psychiatry Investigation ; : 365-372, 2013.
Artículo en Inglés | WPRIM | ID: wpr-126144
ABSTRACT

OBJECTIVE:

This study investigated the antecedents and consequences of gambling passion using structural equation modeling to examine relationships among gambling motivation, passion, emotion, and behavioral intentions in the horse racing industry.

METHODS:

An onsite survey was conducted with 447 patrons at a horseracing park in South Korea. A confirmatory factor analysis showed that the Gambling Passion Scale was valid and reliable, resulting in two sub-scales obsessive passion (OP) and harmonious passion (HP).

RESULTS:

Study results indicated that extrinsic motivation influenced OP whereas intrinsic motivation significantly affected HP. Furthermore, OP was correlated with negative emotion, whereas HP was related to positive emotion. Gamblers' satisfaction was found to be influenced positively by positive emotion and negatively by negative emotion. Finally, satisfaction appeared to affect gamblers' behavioral intentions.

CONCLUSION:

Study results echoed the notion of distinct and separate gambling motivations and passions among horse racing gamblers. Furthermore, results identified specific areas to which horse racing operators or policy makers should pay special attention in developing effective marketing strategies to promote responsible gambling.
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Texto completo: Disponible Índice: WPRIM (Pacífico Occidental) Asunto principal: Personal Administrativo / Intención / Mercadotecnía / Grupos Raciales / República de Corea / Juego de Azar / Caballos / Motivación Tipo de estudio: Estudio pronóstico Límite: Humanos País/Región como asunto: Asia Idioma: Inglés Revista: Psychiatry Investigation Año: 2013 Tipo del documento: Artículo

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Texto completo: Disponible Índice: WPRIM (Pacífico Occidental) Asunto principal: Personal Administrativo / Intención / Mercadotecnía / Grupos Raciales / República de Corea / Juego de Azar / Caballos / Motivación Tipo de estudio: Estudio pronóstico Límite: Humanos País/Región como asunto: Asia Idioma: Inglés Revista: Psychiatry Investigation Año: 2013 Tipo del documento: Artículo