Analysis of Short-sighted Behaviors in the Marketing of Health Care Products in China / 中国药房
China Pharmacy
;
(12)2005.
Artículo
en Chino
| WPRIM
| ID: wpr-525227
ABSTRACT
OBJECTIVE:
To explore a marketing mode that was in conformity with both market law and consumers'needs for health care products.METHODS:
Problems in the marketing of health care products in China were overviewed and the causes were analyzed.RESULTS&CONCLUSION:
The short-sighted behavior was a problem that couldn't be neglected in the development of health care products manufacturing businesses.A long-term development mechanism should be established ranging from brand accumulating,mode of marketing,product positioning to after-sale service and etc.
Texto completo:
Disponible
Índice:
WPRIM (Pacífico Occidental)
Idioma:
Chino
Revista:
China Pharmacy
Año:
2005
Tipo del documento:
Artículo
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