Price Competition in Drug Retail Market Viewed from Perspective of Pharmacy Service Idea / 中国药房
China Pharmacy
; (12)2007.
Article
en Zh
| WPRIM
| ID: wpr-529558
Biblioteca responsable:
WPRO
ABSTRACT
OBJECTIVE: To provide references for the retail pharmacies on market competition. METHODS: The customer satisfactory idea and the customer delivered value theory were analyzed and the ways to enhance the customer delivered value were discussed. RESULTS & CONCLUSIONS: Decreasing drug price is just one among the multi-methods to enhance the pharmacy customer satisfaction. The pharmacies should analyze multi-factors influencing the customer delivered value before making correct marketing strategies.
Texto completo:
1
Índice:
WPRIM
Tipo de estudio:
Health_economic_evaluation
Idioma:
Zh
Revista:
China Pharmacy
Año:
2007
Tipo del documento:
Article