Application of Data Mining in Decision Support of Drug Retailing / 中国药房

ABSTRACT

OBJECTIVE: To offer support for optimizing marketing strategy and increasing consumption in drug retailing.METHODS: Microsoft SQL Server 2005 database was established,the data mining method was subjected to a correlation analysis using association rules with the daily sales data in a retail drugstore in Jiangsu as an example.RESULTS & CONCLUSIONS: The data mining of drug retailing consists of 4 items construction of drug sales data mart,data pretreatment,data mining,and analysis of mining results.The application of the data mining in retail drugstore can help analyze the purchase tendency of customers,find out potential customers and increase sales volume.