THE NECESSITY OF CONSTRUCTING THIRD-PARTY REPUTATION EVALUATION SYS-TEM FOR PUBLIC HOSPITALS / 现代医院

ABSTRACT

The strong administrative system of Chinese public hospitals seriously affects the hospital reputa-tion evaluation .This paper is to discusses the practical significance of the construction of third -party reputation eval-uation system for public hospitals and put forward the tentative idea based on the present reputation management of do -mestic and overseas hospitals .