SWOT Analysis and Countermeasures of OTC Drugs Sold by Online Pharmacies in China / 中国药师

ABSTRACT

Objective:To comprehensively analyze the situation of OTC sold by online pharmacies and put forward some corre-sponding countermeasures so as to provide reference for online pharmacies selling OTC drugs. Methods:The SWOT method was used to analyze the advantages, disadvantages, opportunity and challenges of online pharmacies selling OTC drugs and a conclusion was ob-tained. Results:The share of OTC drugs sold by online pharmacies was gradually raised, and online pharmacies are becoming the main force of the whole pharmacies. Although online pharmacies quickly seized the OTC drugs market, while the development is facing the complex market environment and unprecedented challenges. Conclusion: Although online pharmacies have some difficulties, but the sale of non-prescription drugs online pharmacies can use the traditional marketing theory and the combination of modern business model to find a strategy belonging to the development of the industry, it will be a tendency that more and more consumers buy the OTC in the online pharmacies.