Analysis on the characteristics and risk exposure of online medical information transmission / 中华医院管理杂志

ABSTRACT

By means of literature review, theoretical analysis and analogy analysis, the authors analyzed the characteristics and risk exposure of online medical information transmission. According to whether the sender has a clear intention or target and whether the receiver intends to search,the transmission models of such information fall into four types: "clear-active", "unclear-active", "unclear-passive", and"clear-passive". The characteristics of online medical information transmission include the complexity of multiple dimensions and multiple levels, multiple sources of information, multiple directions and media of transmission, and the rapid development of mobile internet medical information technology. The risk exposure of online medical information transmission can be classified into three categories: the risk of information dissemination source, that of transmission process and that of receiver′s individual behavior. Transmission risks mostly come from quality gaps of information dissemination sources, uncontrollable transmission paths, numerous influencing factors, difficulties in information screening and poor regulating systems.