Research on the present situation of WeChat public accounts of college psychological health education in Hunan Province / 中国学校卫生

ABSTRACT

Objective@#To explore the application present situation of the WeChat public accounts of colleges psychological health education in Hunan Province, and to provide a scientific reference for strengthening the construction of WeChat public accounts of colleges psychological health education.@*Methods@#The WCI(WeChat Communication Index) of the WeChat public accounts of college psychological health education in Hunan province, the numbers of reading and watching of the push articles which were published during period between June 1 and June 30 in 2019 were collected through the Qingbo data platform. The characteristics of the top 10 articles in reading numbers were analyzed.@*Results@#Totally 19 universities in Hunan Province opened WeChat public accounts of psychological health education, accounting for 51.16% of all universities in Hunan Province. In June 2019, the average WCI of the WeChat public account of college psychological health education in Hunan Province was(159.3±81.3), with 267 articles and average(15.7±14.9). The total number of reading was 38 921, and the average reading number of the articles was 145.8. The total number of watching was 607, and the average watching number of articles was 2.3. Eight articles of the the top 10 articles in reading number were from the top 3 WeChat public accounts in WCI. Four articles were about online and offline interaction and the content of the other 6 articles combined with hot current events, closed to college students’ lives in the top 10 articles in reading numbers. Two articles of the the top 10 articles in reading numbers were film.@*Conclusion@#The proportion of the universities which have opened the WeChat Public account of psychological health education in Hunan Province is not very high, and the dissemination of the WeChat Public accounts of college psychological health education is not very strong. The construction quality of WeChat public account is an important factor affecting the reading number of push article. The articles with content combining with current hot events and closing to college students’ life have higher reading number than the other articles. Video work are more popular than text articles.