PEST analysis and countermeasure research on the development of Traditional Chinese Medicine in Lancang Mekong area / 国际中医中药杂志

ABSTRACT

This paper uses PEST analysis method to analyze the macro environment of the development of Traditional Chinese Medicine (TCM) in the Lancang-Mekong area. China has stable political relations with the other five countries in the Lancang-Mekong area, and governments attach great importance to TCM. TCM can reduce the economic burden of patients in the Mekong countries, and the five countries have extensive market. The Mekong countries recognize traditional medicine, and their local cultures and customs are similar to China. The medical level and pharmaceutical technology of TCM have advantages in the Mekong countries, and the registration standards of TCM and TCM practitioners are friendly. However, TCM also faces problems such as limited scale, insufficient service capacity, lack of policy guarantee and insufficient talents in the Mekong countries.Therefore, it is suggested to rely on intergovernmental cooperation to further tap the development potential of TCM in the Mekong countries; take advantage of overseas Chinese groups to promote the development of TCM; encourage enterprises to enter and expand the market of TCM; and actively cultivate international TCM talents.