Development communication in a global perspective

ABSTRACT

The paper discusses the discourse of development communication which, ever since the end of World War II, has named certain nations developed and others underdeveloped. In the discourse as well as in practice, communication was co-opted as an instrument for development. These notions have evolved. But even today the idea that you can make people change their behavior to emulate Western developed countries still lingers in the mind of "development "agent. The paper advocates an approach in which true dialogue is itself part of the development process. In this view true dialogue is at once dialectical and dialogical giving their place to both mind and heart