Television viewing by elderly and their depiction in the visual media

ABSTRACT

This study is an attempt to understand the television (TV) viewing by elderly and how elderly are depicted incertain daily programs. A sample of rural and urban elderly men and women were interviewed through astructured schedule to assess their views regarding depiction of elderly in the media. Results highlightedcertain stereotyping projections and incidence of domestic abuse in the depiction of characters of elderly. Theconstructive role of media in promoting positive ageing was highlighted.