SOCIAL VALUE CREATION THROUGH SOCIAL ENTREPRENEURSHIP - A QUALITATIVE APPROACH

ABSTRACT

The objective of this paper is to contribute to better understanding of the concept behind social entrepreneurship. A qualitative approach was carried out to better know the perception behind social entrepreneurs. A sample of 10 social entrepreneurs engaged in MSME sector were interviewed pertaining to the questions behind the success of social entrepreneurial activities. The questions were raised based on their success, market orientation, image and value creation and enterprise organization. The paper nally concludes that social entrepreneurs apart from their concepts, the activities are towards the welfare of the society and it improves the economic development of the country which is a boon for the society as well as country.