ROLE OF ADVERTISING IN CONSUMER'S BUYING DECISION : A REVIEW OF LITERATURE

ABSTRACT

Literature review is an account of what has been published in connection with this research. The main purpose is to gain knowledge and ideas based on the previous establishment and get to know what their strength and weakness are in order to further enhance and upgrade the integration. It identifies the work done by other authors. This paper describes explores various studies that are related with role of advertising in consumer's buying decision