Marketing Strategy of Polysaccharide-iron Capsule / 中国药房
China Pharmacy
;
(12)2001.
Article
Dans Chinois
| WPRIM
| ID: wpr-521433
ABSTRACT
OBJECTIVE:
To discuss about the marketing strategy of a newly-developed drug,polysaccharide-iron cap?sule,before being listed.METHODS:
To analyze the situation of marketing potential of antanemics and conditions of consumers and opponents,and to analyse the market enviroment of this enterprise with SWOT method.RESULTS&CONCLUSION:
To give the valuable and feasible marketing strategy and emphasize the problems which should be paid attention in the proceeding.
Texte intégral:
Disponible
Indice:
WPRIM (Pacifique occidental)
langue:
Chinois
Texte intégral:
China Pharmacy
Année:
2001
Type:
Article
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