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Marketing Strategy of Polysaccharide-iron Capsule / 中国药房
China Pharmacy ; (12)2001.
Article Dans Chinois | WPRIM | ID: wpr-521433
ABSTRACT

OBJECTIVE:

To discuss about the marketing strategy of a newly-developed drug,polysaccharide-iron cap?sule,before being listed.

METHODS:

To analyze the situation of marketing potential of antanemics and conditions of consumers and opponents,and to analyse the market enviroment of this enterprise with SWOT method.RESULTS&

CONCLUSION:

To give the valuable and feasible marketing strategy and emphasize the problems which should be paid attention in the proceeding.

Texte intégral: Disponible Indice: WPRIM (Pacifique occidental) langue: Chinois Texte intégral: China Pharmacy Année: 2001 Type: Article

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Texte intégral: Disponible Indice: WPRIM (Pacifique occidental) langue: Chinois Texte intégral: China Pharmacy Année: 2001 Type: Article