Perspectives on Academic Promotion in Pharmaceutical Enterprises / 中国药房

ABSTRACT

OBJECTIVE: To provide references for the establishment of academic promotion mode in domestic pharmaceutical enterprises. METHODS: The advantage and disadvantages of two chief academic promotion modes were analyzed,and the key points in the the plan for the the academic promotion were exounded. RESULTS & CONCLUSIONS: The self-construction of enterprises and academic promotion outsourcing have their own advantages and disadvantages. Suitable orientation of products and definite product promotion information,the definition of audiences for the promotion,alignment of promotion activity with market orientation,the adaptation of promotion activity to product cycle etc were the keys in making the academic promotion plan. Under the new situation,establishing academic promotion mode suitable for the development of the enterprises is indispensable for the promotion of marketing of prescription drugs.