Countermeasures for online public opinion governance amid major public health events / 中华医院管理杂志

ABSTRACT

Based on the realities of COVID-19 pandemic, the authors when following a concept clarification of online public opinion and its governance connotation, probed deep into the problems existing in the online public opinion governance during major public health events under the background of rich media in China, and put forward corresponding countermeasures. The authors called for furthering the governance theory as the premise, improving the legal construction as the foundation, improving the governance mechanism as the crux, strengthening the governance means as the priority, shaping the sense of social responsibility of service providers as the guarantee, and improving the information literacy of Internet users as the fundamental basis.