Physicians’ perspective regarding direct to consumer marketing of nutraceuticals products

ABSTRACT

Objectives: Recently pharmaceutical marketers have expanded their audience by directly to the consumers advertising [DTCA] which is almost always limited to non-prescription drugs. DTCA has substantial effects on patient behavior and physician prescription. The aim of this study was to assess the perspectives of physicians regarding the rapidly proliferating trend of direct to consumer marketing of nutraceutical drugs [ND]