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Los mensajes de vacunación favorecen la movilización y altas coberturas en México / Vaccination messages foster mobilization and high coverage in Mexico
Caballero-Hoyos, Ramiro; Villaseñor-Farias, Martha; Hidalgo-San Martín, Alfredo; Pando-Moreno, Manuel.
  • Caballero-Hoyos, Ramiro; Instituto Mexicano del Seguro Social. Unidad de Investigación Epidemiológica y en Servicios de Salud del Adolescente. MX
  • Villaseñor-Farias, Martha; Instituto Mexicano del Seguro Social. Unidad de Investigación Epidemiológica y en Servicios de Salud del Adolescente. MX
  • Hidalgo-San Martín, Alfredo; Instituto Mexicano del Seguro Social. Unidad de Investigación Epidemiológica y en Servicios de Salud del Adolescente. MX
  • Pando-Moreno, Manuel; Universidad de Guadalajara. Instituto Regional de Salud Pública. MX
Gac. méd. Méx ; 138(1): 31-40, ebe.-feb. 2002.
Artigo em Espanhol | LILACS | ID: lil-333648
ABSTRACT

OBJECTIVE:

To understand the perceptions of the effect of vaccination messages aired during the Second National Health Week in 1996 on the predisposition to vaccinate children among mothers from a lower class neighbourhood in Mexico City.

METHODS:

120 mothers of children between the ages of 0 and 7 years who were exposed to the campaign messages participated. They were divided into 8 focus groups based on the age of the children and level of schooling attained by the mothers. A content analysis was conducted using open-ended coding and categorization based on shared concepts.

RESULTS:

The mothers had a positive image of vaccines for the health of their children. They perceived that the messages reminded them that they needed to vaccinate their children and contributed to the mobilization of their social network in support of vaccination. The authors inferred of mother 5 narratives that some components of messages generated inaccurate interpretations and knowledge and reinforced negative attitudes and cultural and organizational barriers to vaccination in some mothers.

CONCLUSIONS:

The messages prompted the use of vaccination services during the health campaign. In the production, the form and content should be modified to overcome misunderstandings and barriers to vaccination.
Assuntos
Texto completo: DisponíveL Índice: LILACS (Américas) Assunto principal: Programas de Imunização / Serviços de Informação Tipo de estudo: Pesquisa qualitativa Limite: Feminino / Humanos País/Região como assunto: México Idioma: Espanhol Revista: Gac. méd. Méx Assunto da revista: Medicina Ano de publicação: 2002 Tipo de documento: Artigo País de afiliação: México Instituição/País de afiliação: Instituto Mexicano del Seguro Social/MX / Universidad de Guadalajara/MX

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Texto completo: DisponíveL Índice: LILACS (Américas) Assunto principal: Programas de Imunização / Serviços de Informação Tipo de estudo: Pesquisa qualitativa Limite: Feminino / Humanos País/Região como assunto: México Idioma: Espanhol Revista: Gac. méd. Méx Assunto da revista: Medicina Ano de publicação: 2002 Tipo de documento: Artigo País de afiliação: México Instituição/País de afiliação: Instituto Mexicano del Seguro Social/MX / Universidad de Guadalajara/MX