De la responsabilidad social en la sociedad de riesgo: más allá de la libertad de ser empresarios de sí mismos / Social responsability in the society of risk: farther freedom of themselves be entrepreneurs / A responsabilidade social na sociedade de risco: mais além da liberdade de ser empresários de si mesmos

RESUMEN

La reproducción neoliberal de la forma-empresa hacia el ámbito de la intimidad del sujeto que se consagra como "empresario de sí mismo" en un espacio de riesgos, de acuerdo con Foucault, obedece a cambios impredecibles e intempestivos; a un "medio ambiente" de incertidumbres, donde cada quien se asegura a sí mismo un escenario de nuevas formas de calcular, programar o planear el ejercicio de su autonomía. Las grandes empresas eluden sus responsabilidades con los riesgos biotecnológicos y la responsabilidad social deviene como categoría apropiada al emprendimiento, la competitividad y el mercadeo que genera buena imagen corporativa para la perdurabilidad de las empresas. La biopolítica se asume como un concepto provisional que sirve de puente entre el modelo bélico de Nietzsche y otro modelo gubernamental, propiamente político; entre las tecnologías políticas de soberanía, disciplina y regulación, como formas preliberales de gubernamentalidad, para atender finalmente los estudios arqueológicos sobre la gubernamentalidad del neoliberalismo expandido como Capitalismo Mundial Integrado, otra manera más depurada de gobernar por "acción a distancia" con estrategias tecnológicas de autorresponsabilización individual desde el espacio o medio (milieu) que se convierte en un emplazamiento de intervención que busca modificar las determinaciones con el fin de conducir la conducta de los gobernados. De otro lado, para Bourdieu, la producción de bienes culturales en el medio reviste una forma particular de enclasamientos, se ejerce un efecto de imposición simbólica desde el gusto ya constituido culturalmente; el deseo implícito de los sujetos se ejerce como un mecanismo en los sistemas de los bienes ofrecidos en el mercado. Se reconoce así la dimensión reproductiva del deseo, en tanto que se dejan "circular" no tanto los flujos de mercancías, sino los flujos de deseos que impactan sobre los beneficios e intereses gubernamentales del Estado...

ABSTRACT

Neoliberal reproduction enterprise-way towards the field of privacy of the subject that is enshrined as “entrepreneur of himself” in an area of risk, according to Foucault, due to unpredictable and untimely changes, to an “environment” of uncertainties, where everyone is assured himself a stage for new forms of computing, program or plan to exercise their autonomy. Large enterprises shirk their responsibilities with biosafety risks and social responsibility becomes as appropriate category entrepreneurship, competitiveness and marketing that generates good corporate image for the sustainability of enterprises. Biopolitics is assumed as a provisional concept that bridges between the military model of Nietzsche and other governmental model, strictly political; among political technologies of sovereignty, discipline and regulation, as pre-liberal forms of governmentality, to finally meet archaeological studies about governmentality of neoliberalism expanded as integrated world capitalism, otherwise the most refined of rule by “action at a distance” self-responsibility with technology strategies individually from space or environment (milieu) that becomes a site of intervention seeking to modify the determinations In order to direct conduct of the governed. In addition to Bourdieu, cultural production in the middle is of a particular form of enclasamientos, it has an effect of symbolic imposition from taste and made culturally implicit desire of the subjects exercised as a mechanism in systems goods offered in the market. It recognizes the reproductive dimension of desire, while left “circular” not only goods flows, but also flows desires that impact on the benefits and interests of the state government...

RESUMO

Neoliberal reproduction enterprise-way towards the field of privacy of the subject that is enshrined as “entrepreneur of himself” in an area of risk, according to Foucault, due to unpredictable and untimely changes, to an “environment” of uncertainties, where everyone is assured himself a stage for new forms of computing, program or plan to exercise their autonomy. Large enterprises shirk their responsibilities with biosafety risks and social responsibility becomes as appropriate category entrepreneurship, competitiveness and marketing that generates good corporate image for the sustainability of enterprises. Biopolitics is assumed as a provisional concept that bridges between the military model of Nietzsche and other governmental model, strictly political; among political technologies of sovereignty, discipline and regulation, as pre-liberal forms of governmentality, to finally meet archaeological studies about governmentality of neoliberalism expanded as integrated world capitalism, otherwise the most refined of rule by “action at a distance” self-responsibility with technology strategies individually from space or environment (milieu) that becomes a site of intervention seeking to modify the determinations In order to direct conduct of the governed. In addition to Bourdieu, cultural production in the middle is of a particular form of enclasamientos, it has an effect of symbolic imposition from taste and made culturally implicit desire of the subjects exercised as a mechanism in systems goods offered in the market. It recognizes the reproductive dimension of desire, while left “circular” not only goods flows, but also flows desires that impact on the benefits and interests of the state government...