Evaluation of social marketing of oral rehydration therapy.
Indian Pediatr
;
1991 Sep; 28(9): 1013-6
Artigo
em Inglês
| IMSEAR
| ID: sea-11214
ABSTRACT
Attempts, at social marketing of oral rehydration therapy (ORT) through television, in changing the knowledge and practice of mothers with regard to its use was assessed. One hundred and eighty seven consecutive mothers (38 excluded due to non use of ORT) were administered a preplanned questionnaire to assess their socio-economic profile, educational status, concept of diarrhea and correct use of ORT. Fifty nine mothers who watched these programmes on TV regularly formed the study group. These were compared with 90 mothers who had gained such knowledge from non-television sources. The correct application of knowledge of ORT was significantly better in study group compared with control group. The educational status of mothers had a positive impact on motivation to use ORT at home in the study group. Mass media campaigns through "TV spots" is an effective way of improving knowledge of mothers on ORT in a developing country.
Texto completo:
DisponíveL
Índice:
IMSEAR (Sudeste Asiático)
Assunto principal:
Fatores Socioeconômicos
/
Televisão
/
Feminino
/
Humanos
/
Avaliação de Programas e Projetos de Saúde
/
Conhecimentos, Atitudes e Prática em Saúde
/
Educação em Saúde
/
Adulto
/
Hidratação
/
Mães
Tipo de estudo:
Estudos de avaliação
/
Pesquisa qualitativa
Idioma:
Inglês
Revista:
Indian Pediatr
Ano de publicação:
1991
Tipo de documento:
Artigo
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