A Study On Consumer Behavior While Selecting A Hotel For Meal In Nashik City

ABSTRACT

This article reviews the hospitality industry. The study is focused on influencing factors on consumer buying behaviour while selecting a hotel for dinner/lunch purposes. This paper aims to study consumer decision-making processes or thought processes while choosing any hotel for the meal. Different parameters like hotel services influence the choice of hotel selection, received information, personal preferences, etc. This study concentrated on all things consumer is concerned about and why. The cluster is made based on the likability of the customer, interest of customer which includes (Hospitality, Service, Hygiene, Quality, and Ambience, Experiences of other Customers, Infrastructure, and Hotel Location etc.) why and how people select any hotel that gives an idea about the attitude of the customer and his behaviour. Consumer behaviour changes concerning needs and priorities in the selection of hotels. Therefore it is an attempt to understand consumer buying behaviour and factors influencing choice/selection of hotels by consumers in Nashik city.