A Study On Factors Influencing Consumer Buying Behaviour Towards Online Shopping In Karaikudi Town

ABSTRACT

The idea of online purchases is becoming more popular as a result of the development in the fields of information and technology. People now look for alternate options for purchasing because they do not have enough time to directly go to a store to place an order. Nowadays, individuals prefer to make online purchases, use credit or debit cards to pay their utility bills, and have goods delivered to their doorstep at a cheaper and more attractive price. The current study was carried out to assess influencing factors in Karaikudi town and to rank influencing factors with online shopping. Primary data have been collected from 120 respondents in the study area with the help of an interview schedule. Percentage analysis and the ranking method were used to analyse the collected data. The findings of the study reveal that majority of the respondents (55.83%) are male, most of the respondents (35.84%) belong to the age group upto 25, and 34.17% of the respondents purchased clothing through online shopping