PERCEPTION AND SATISFACTION OF TOURIST TOWARDS THE BIHAR AS A TOURISM DESTINATION

ABSTRACT

Tourist satisfaction has been touted as a way to boost a destination's competitiveness. In order to gain a better understanding of tourists towards the Bihar as a tourism destination, present is a case study of Bihar, with the goal of identifying the underlying dimensions of tourists' satisfaction, determining whether tourists can be divided into distinct segments, and examining the significant differences between segments and socio-demographic and travel arrangement characteristics. Three clusters emerged from a segmentation procedure based on destination dimensions the 'Higher-Satisfied,' the 'In- Betweeners,' and the 'Lower-Satisfied.' The study's implications and conclusions are discussed in relation to future marketing of Bihar tourism