IMPACT OF FEAR ON DEMOGRAPHY PROFILE AND EDUCATION TOWARDS THE PURCHASE OF NUTRITIONAL SUPPLEMENTS DURING COVID19 PANDEMIC

ABSTRACT

Every human being, from birth to death, is inevitably accompanied by the dominant emotion of fear. It starts when we perceive a physical or emotional threat to our life that poses a variety of risks. The customer was structurally exposed to the dread that is present in the possibility of impending infection, per the research findings at the period of "lockdown" (average score = 4.26; standard deviation = 0.865; relative standard deviation = 22.3%). Evidently, all people have a deep-seated dread of COVID-19 infection, which manifests as conscious and unconscious anxieties and phobias that influence purchases, but it can also be a helpful defence mechanism that prevents us from dying before our time. According to respondents, existential insecurity and imbalance are the root causes of fear during a pandemic (average score = 4.57, standard deviation = 1.41, and relative deviation = 21.8%). Additionally, fear was defined for the purposes of this study as an unpleasant, uncomfortable feeling related to a current or potential COVID-19 threat that increases intake in both men and women. Because the specific elements of the threat affect the emotional reaction, the perception of risk and danger, and the consumption of dietary supplements, it is crucial to consider the peculiarities of the threat of coronavirus infection. This is confirmed by the finding that 75% of respondents reported their use of dietary supplements has increased since the pandemic's beginning