Exploration on Cognitive Differences and Improvement Approaches of "Internet+" Doctor-patient Relationship from the Dual Perspective of Doctors and Patients / 中国医学伦理学

ABSTRACT

The multi-dimensional embedding of "Internet+" has led to new evolutions in the operating environment, service methods, interpersonal relationships. in the medical field, and promoted the transformation of the traditional face-to-face consultation and the physician-dominated interaction model. Based on the dual perspective of doctors and patients, taking the demands of stakeholders under "Internet+Medical" as entry point, this paper analyzed the dual impact of "Internet+" on the doctor-patient relationship and explored the reconstruction countermeasures of doctor-patient relationship under "Internet+". This paper found that the doctors’ cognition of "Internet+Medical" was not high, leading to the limited scope of service supply, patients had a low awareness of "Internet+Medical", resulting in a narrow range of service audiences, "Internet+Medical" helped to improve the accessibility of resources and had the possibility of increasing risks for both doctors and patients. In response, some countermeasures were proposed, including strengthening the government’s supervision and management to promote the online safe interaction and orderly communication between doctors and patients, strictly investigating the qualifications of doctors and information management on internet platforms to protect the legitimate rights and interests of both doctors and patients, cultivating doctors’ medical humanistic literacy to improve the non-technical communication relationship between doctors and patients, enhancing patients’ personal health literacy and maintaining appropriate expectations of doctors and services, adhering to the appropriate expectations of doctors and services, and urging the media to promote and report objectively and impartially to create a good atmosphere of mutual trust between doctors and patients.