Adapting the media exposure survey to measure parental attitude and screen use of Filipino children: A psychometric study

ABSTRACT

Background@#There are various attitudes regarding their child's screen usage. However, there are no existing Filipino-translated and culturally appropriate questionnaires or assessment tools that can measure a child's media exposure, screen use, and parental attitude. The Media Exposure Survey is an assessment tool that measures a child’s media exposure, screen use, and parental attitudes regarding their child’s screen usage.@*Objectives@#The study aims to contextualize and translate the questionnaire into Filipino, determine its content validity and internal consistency, and check the translated questionnaire's compatibility and applicability.@*Methods@#The study involves four steps: 1) content validity testing, 2) forward and backward translation and equivalence, 3) pilot testing of the pre-final version, and 4) reliability resting. Data analysis was done to evaluate the content validity and internal consistency of the questionnaire. Thirty-six parents of children aged 0-5 in Metro Manila pilot tested the tool.@*Results@#A cross-culturally adapted version of the Media Exposure Survey has been produced with good content validity. The S-CVI of the questionnaire is 95%, which is excellent. The parental attitude towards childhood media use subscale has an acceptable internal consistency with a Cronbach's alpha of 0.77.@*Conclusion@#The translated and adapted Media Exposure Survey has good content validity and acceptable internal consistency and can be used to assess Filipino children’s media exposure, screen use, and parental attitudes toward media use.