To analyze the acceptance of traditional Chinese medicine in the western countries from the perspective of orientalism / 国际中医中药杂志

ABSTRACT

Since the modern times, traditional Chinese medicine (TCM) has been more widely spread in the western world. However, it becomes more difficult to be accepted or even be demonized. The perspective of oreintalism can help to accurately analyze the origin of TCM acceptance in the western countries. This acceptance follows the cognitive model of orientalism. The change of orentalism discourse system directly affects the TCM communication to the West in the modern times. To conclude this period of history will provide some useful inspiration to the further TCM communication to the West.