The Role of Wechat in Cultural Construction of Hospital Departments / 现代医院

ABSTRACT

Objective To explore the role of Wechat in cultural construction of hospital departments.Meth-ods Communication content from June 2014 to June 2015 in two Wechat groups consisting of those people of oph-thalmology department and Leshan Ophthalmic Academic Conference were collected, including the number of videos, voices, texts, pictures as well as information.Results From June 2014 to June 2015, there were 21,733 messages in the two Wechat groups, including 181 videos, 452 voices, 18,864 texts and 2,236 pieces of pictures, with 99%of receiving rate and 98%of the feedback rate via Wechat.Conclusion The application of Wechat in cultural con-struction of hospital departments is an innovation based on traditional management mode, because it provides a new way of featuring in convenience, quickness, flexibility and innovation for communication and interaction.At the same time, it plays a favorable role in cohesion, creation of a learning community, motivation, confinement, and extension of the management scope.