An empirical study on the interactive behavior of physicians and patients in online health com-munity:A case study of Haodf. com / 中国卫生政策研究

ABSTRACT

Objective:The online health community is a new business model which combines of the internet in-formation technology and the medical service. Through analyzing the development of the online health community in China, the author puts forward the policy recommendations to promote the rapid integration of internet technology and the traditional medical services. Methods:The crawler program of collecting data from haodf. com website is built up, and information was gathered from 166 hospitals in Beijing and 12,497 physicians' personal online platform informa-tion was analyzed. Data regarding the development of online health community were analyzed from the aspects of phy-sicians' activity, patients' visits and satisfaction, etc. Results:The information of hospitals and physicians provided by Haodf. com website was mainly gathered from public tertiary level hospitals. The professional titles of the physicians are mainly intermediate and deputy-senior ones. Only one-third of the physicians who opened the personal online pa-ges keep high activity and the patient satisfaction score was very high. Conclusion: The online health community in China has a certain scale and began to gradually change the traditional medical service system thereby altering the mode of medical treatment. However, its development prospects of important factors are based on the data usability and effectiveness of the online perform and deep using in health reform.