Analysis of Marketing Environment for Internationalization of Chinese Materia Medica / 中国药房

ABSTRACT

OBJECTIVE:To analyze the marketing environment for internationalization of Chinese materia medica after access to WTO METHODS:SWOT Analysis and Marketing Segments theory were applied in combination with the current marketing situation of Chinese materia medica RESULTS & CONCLUSION:The potential of Chinese materia medica on international market is very large Enterprises should attach importance to international marketing investigation and make thorough marketing strategy