Comparative Analysis of the Modes of Sales Promotion for Prescription Drugs / 中国药房
China Pharmacy
;
(12)2001.
Artigo
em Chinês
| WPRIM
| ID: wpr-521626
ABSTRACT
OBJECTIVE:
To discuss the developing tendency of sales promotion of pharmaceutical enterprises for prescription drugs in ChinaMETHODS:
A comparison was carried out between enterprises owed by foreign capital and those run through domestic capital in form,personnel and mode of sales promotion RESULTS &CONCLUSION:
The modes run through foreign capital are comparatively successful and the domestic pharmaceutical enterprises ought to absorb the successful experience of modes run through foreign capital in order to be better
Texto completo:
DisponíveL
Índice:
WPRIM (Pacífico Ocidental)
Idioma:
Chinês
Revista:
China Pharmacy
Ano de publicação:
2001
Tipo de documento:
Artigo
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