A Study on Use State and Satisfaction for Commercial Brand Kimchi of Women in Seoul Area
Journal of the Korean Dietetic Association
;
: 50-60, 2007.
Artigo
em Coreano
| WPRIM
| ID: wpr-52896
ABSTRACT
This study was to investigate women's use state and satisfaction for commercial brand kimchi. Survey was carried out by questionnaire method that was target on 322 female in Seoul. The results of study was that women who purchased commercial brand kimchi, 40% consider its taste the most essential component of purchasing commercial brand kimchi. 63.4% respondents prefer purchasing poggi kimchi among other different types of commercial brand kimchi. Commercial brand kimchi consumers were highly satisfied with kimchi package or service and then taste, while its price and sanitation were factors that they were low satisfied. According to correlation analysis among satisfaction components, there were positive correlations between taste, price, sanitation, fermentation degree and other factors.
Texto completo:
DisponíveL
Índice:
WPRIM (Pacífico Ocidental)
Assunto principal:
Saneamento
/
Inquéritos e Questionários
/
Fermentação
/
Seul
Limite:
Feminino
/
Humanos
País/Região como assunto:
Ásia
Idioma:
Coreano
Revista:
Journal of the Korean Dietetic Association
Ano de publicação:
2007
Tipo de documento:
Artigo
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