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Hospital Brand Marketing Strategy Based on Ethical and Moral Integrity / 中国医学伦理学
Chinese Medical Ethics ; (6)1995.
Artigo em Chinês | WPRIM | ID: wpr-530741
ABSTRACT
As China's medical and health reform continued to deepen,the medical service market increased competition,hospitals should be how to effectively grasp the clientele and further develop the medical services market.In order to compete in the rapid development of a brand through hospitals,and build credibility ethical system,updating operating concepts and adjust marketing strategies to expand service channels,expansion of service.

Texto completo: DisponíveL Índice: WPRIM (Pacífico Ocidental) Idioma: Chinês Revista: Chinese Medical Ethics Ano de publicação: 1995 Tipo de documento: Artigo

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Texto completo: DisponíveL Índice: WPRIM (Pacífico Ocidental) Idioma: Chinês Revista: Chinese Medical Ethics Ano de publicação: 1995 Tipo de documento: Artigo