On Building a Grand View of Hospital Propaganda in the New Era / 中国医学伦理学

ABSTRACT

A grand view of hospital propaganda should be built in the new era to manifest the characters of healthcare services,transmit health and medical information to the general public,promote mutual communication between society and hospitals,and construct a harmonious circumstance between hospital staff and patients.We should aim to optimize the image of the whole medical industry and change the parochialism in current hospital propaganda.We should innovate the operational ways and means of hospital propaganda to strengthen the working quality and effect,aiming to advance both the social and economic benefit of hospitals.