Lyme Disease and YouTubeTM: A Cross-Sectional Study of Video Contents
Osong Public Health and Research Perspectives
;
(6): 289-292, 2017.
Artigo
em Inglês
| WPRIM
| ID: wpr-650994
ABSTRACT
OBJECTIVES:
Lyme disease is the most common tick-borne disease. People seek health information on Lyme disease from YouTube™ videos. In this study, we investigated if the contents of Lyme disease-related YouTube™ videos varied by their sources.METHODS:
Most viewed English YouTube™ videos (n = 100) were identified and manually coded for contents and sources.RESULTS:
Within the sample, 40 videos were consumer-generated, 31 were internet-based news, 16 were professional, and 13 were TV news. Compared with consumer-generated videos, TV news videos were more likely to mention celebrities (odds ratio [OR], 10.57; 95% confidence interval [CI], 2.13–52.58), prevention of Lyme disease through wearing protective clothing (OR, 5.63; 95% CI, 1.23–25.76), and spraying insecticides (OR, 7.71; 95% CI, 1.52–39.05).CONCLUSION:
A majority of the most popular Lyme disease-related YouTube™ videos were not created by public health professionals. Responsible reporting and creative video-making facilitate Lyme disease education. Partnership with YouTube™ celebrities to co-develop educational videos may be a future direction.
Texto completo:
DisponíveL
Índice:
WPRIM (Pacífico Ocidental)
Assunto principal:
Roupa de Proteção
/
Doença de Lyme
/
Saúde Pública
/
Estudos Transversais
/
Doenças Transmitidas por Carrapatos
/
Educação
/
Comunicação em Saúde
/
Mídias Sociais
/
Inseticidas
Tipo de estudo:
Estudo observacional
/
Estudo de prevalência
/
Estudo prognóstico
/
Fatores de risco
Idioma:
Inglês
Revista:
Osong Public Health and Research Perspectives
Ano de publicação:
2017
Tipo de documento:
Artigo
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