Integration of “internet +” and upgrade of Chinese materia medica industry / 中草药

ABSTRACT

Under the background of the third industrial revolution with informationization as the main feature, how to realize the upgrade of traditional industries including the Chinese materia medica (CMM) industry has become a hot issue in both theory and practice. Based on the theory of industrial economics, we analyzed the barriers to the upgrade of CMM industry from the three aspects of the CMM industry chain, value chain, and upgrading dynamics, and believed that information asymmetry caused by difficulty of CMM product quality control and quality evaluation is a key constraint factor. On this basis, we also analyzed the coupling foundation of “Internet Plus” and the CMM industry, and then put forward the use of Internet information technologies such as mobile Internet, cloud computing, big data, and Internet of Things as the carrier to combine the uniqueness of CMM industry with the universality of Internet information technology, promoting the upgrade of CMM industry through the integration of “internet + CMM”.