Investigation on the risk awareness of medical live webcast of physicians in public hospitals / 中华医院管理杂志

ABSTRACT

Objective:To investigate the current risk awareness of medical online live webcasts among physicians in public hospital, so as to provide reference in promoting the peaceful development of medical online live webcast.Methods:From March 15th to 31st, 2022, the research team used the convenience sampling method to conduct a questionnaire survey on the risk awareness of medical online live webcast among doctors in public hospitals with the help of the " Physician Daily" Internet platform. All data were analyzed descriptively, and the comparison between groups was conducted by Chi square test.Results:1 015 questionnaires were recovered, of which 828 were valid, with an effective recovery rate of 81.6%. 741 doctors (89.5%) knew about the medical webcast, and 752 doctors (90.8%) thought that the medical webcast was risky. More than 50.0% of doctors believed that misleading the public, disclosing patients′ privacy and ideological risk were the risk points of live webcast; Health science popularization, doctor-patient humanistic activities and free medical activities were suitable for live webcast; Live webcast with goods and medical diagnosis were inappropriate for live webcast. There were significant differences in the cognition of doctors with different professional titles on the ideological risk, disclosure of patient privacy, health science popularization, medical and patient humanistic activities, and live webcasting with goods ( P < 0.05). 219 doctors participated in the medical network live webcast, of which 148 (67.6%) reported live webcast. Conclusions:Physicians in public hospitals are generally aware of medical webcasting and believe that there are risks in such behavior. But physicians with different professional titles have different cognitions on the risk points, suitable content, inappropriate behavior, and live webcastreporting of medical webcasting.