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Ethnoscientia ; 7(4):68-75, 2022.
Article in Portuguese | CAB Abstracts | ID: covidwho-2292591


Due to the COVID-19 pandemic, commercial relations have undergone many changes. The advancement of digital technologies that allow instantaneous and real-time communication regardless of geographical distance have changed several daily activities, among them, the way of buying and selling. In the case of agriculture, the direct sale of agricultural products to final consumers, through social networks, emerges as a new form of rural business. However, the encounter between interested parties occurs, most of the time, informally, and it is up to producers and consumers to "meet" in order to sell and buy. In this context, the Fair in the Palm of Your Hand project aims to act as an agent between these two ends so that the encounter is facilitated. To this end, a methodology for Technical Assistance and Rural Extension (ATER) was developed with the aim of creating a digital platform (application and website) that would allow these transactions to be carried out more quickly and credibly. The research area includes locations in the state of Espirito Santo (Brazil) that already have producers and consumers capable of meeting this new market dynamic.