Your browser doesn't support javascript.
Show: 20 | 50 | 100
Results 1 - 3 de 3
Add filters

Document Type
Year range
International Journal of Contemporary Hospitality Management ; 35(3):871-892, 2022.
Article in English | CAB Abstracts | ID: covidwho-2324620


Purpose: This study aims to investigate the effects of memorable dining experiences (MDEs) in the USA during the COVID-19 pandemic. Design/methodology/approach: A total of 530 valid survey responses were collected in the USA. Partial least squares structural equation modeling (PLS-SEM) was used to estimate inner and outer models. A two-stage approach was applied to test the moderating effects of restaurant safety measures. Additional analyses were conducted to compare electronic word of mouth (eWOM) intention and actual eWOM behavior. Findings: All five dimensions contributed to the overall memorability of a dining experience, with affect being the primary factor. Overall memorability was positively related to subjective well-being and actual eWOM behavior. Restaurant safety measures were positively related to the overall experience but did not moderate the relationship between any dimension and overall memorability. Research limitations/implications: Findings provide empirical support for the conceptualization of MDEs during a pandemic and underscore the importance of actual eWOM behavior in restaurant research. Practical implications: Results offer guidance for restaurant managers in designing MDEs. Originality/value: The restaurant industry is evolving from simply providing products and services to creating experiences. Yet the impacts of crafting MDEs are not well understood, especially during a pandemic. This study filled this gap by investigating MDEs and their effects on subjective well-being and eWOM behavior.

International Journal of Contemporary Hospitality Management ; 2022.
Article in English | Scopus | ID: covidwho-2051852
International Journal of Contemporary Hospitality Management ; ahead-of-print(ahead-of-print):23, 2021.
Article in English | Web of Science | ID: covidwho-1583885