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1.
Conference on Human Factors in Computing Systems - Proceedings ; 2023.
Article in English | Scopus | ID: covidwho-20235084

ABSTRACT

With the expanding popularity of Location-Based Games and the rise of advertising therein, there exists a need to comprehend the impact of Location-Based Game Advertising (LGA). This paper seeks to identify what makes positively affective LGA, leveraging Pokémon GO as a probe. Researchers conducted twenty-seven (n=27) semi-structured interviews with Pokémon GO players to reveal lived experiences regarding LGA. Our findings highlight the following direct implications for LGA: (1) LGA act as a digital billboard, conveying qualitative alongside locative information, and (2) well-received LGA enhances the player's agency. We additionally identify findings that have auxiliary implications to LGA: (3) positive memorability occurs when points of interest match physical reality, and (4) ludic engagement is a mediating factor in the memorability of locations. This research demonstrates that LGA in Location-Based Games is surprisingly well-received. However, developers must provide extra consideration to the player's agency for such techniques to be effective. © 2023 ACM.

2.
2022 zh Conference on Human Factors in Computing Systems, zh EA 2022 ; 2022.
Article in English | Scopus | ID: covidwho-1846565

ABSTRACT

Location-based advertising (LBA), such as billboards and signage, has long been a direct-to-consumer advertising staple. As locative media such as Location-Based Games (LBG) begins to rise in prominence, digital LDA becomes increasingly appealing. In this paper, we explore the impacts of LBA on small businesses in the LBG Pokémon GO, a lacuna in the literature. We gather participant experience through a collection of 35 semi-structured interviews with businesses leveraging Niantic's sponsored location LBA. These testimonies indicate (1) participant businesses found LBG advertising to be satisfactory, (2) LBG advertising improves brand recognizability for local commerce, and (3) local community is an important factor for success in LBG advertising. These findings indicate future patterns for integrating local businesses into LBG like Pokémon GO, suggesting potential for LBG advertising to assist local businesses. © 2022 ACM.

3.
8th ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play, CHI PLAY 2021 ; : 394-396, 2021.
Article in English | Scopus | ID: covidwho-1511518

ABSTRACT

Location-Based Games (LBG) impose virtual space onto physical ones, drawing players into a sort of liminal space augmenting elements from both the physical and virtual. Studies have explored LBGs from various angles;however, a firm understanding of who plays LBGs and why represents a lacuna in the literature. My research seeks to address these gaps by exploring the lived experiences of current players of LBGs. This report explores state of the art, presents a brief overview of a study of player types and gratifications in LBGs, and describes research investigating the impact of COVID-19 on players of popular LBG Pokémon GO. © 2021 Owner/Author.

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