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Physical Culture and Sport Studies and Research ; 92(1):19-31, 2021.
Article in English | Web of Science | ID: covidwho-1551423


During the period of the COVID-19 lockdown, sports organizations and companies had to look for new ways to connect with their customers by offering physical activity (PA) alternatives to do at home. This study explores the perceptions of 175 undergraduate sports science students regarding their social media (SM) and PA patterns during the first Spanish COVID-19 lockdown period (March to May 2020). From their homes, the students completed an ad hoc online question-naire. The data was analyzed using SPSS 23.0 software to perform descriptive and inferential analysis (t-test). The results show that the participants used SM during the COVID-19 lockdown to visualize or practice PA, perceiving SM platforms as channels through which to motivate themselves to perform PA, promote it or learn about new training disciplines. Sig-nificant gender differences were found with respect to the practice of PA using SM, with females showing higher scores than males. YouTube and Instagram were the most used SM platforms for viewing or practicing PA. In terms of practical implications, this study reinforces the role of SM in sports management for creating opportunities to connect with cus-tomers and offer innovative PA proposals in the challenging period brought on by COVID-19.

Journal of Hospitality, Leisure, Sport and Tourism Education ; 28, 2021.
Article in English | Scopus | ID: covidwho-1114497


Social media have revolutionised the way humans communicate and socialise. Education is also changing;social media are transforming educational environments, and online or blended learning are increasingly used. The COVID-19 pandemic has further accelerated this change. In this paper, we present an educational innovation where TikTok (a social media that is based on creating and sharing 15–60-s video, which has experienced a significant breakthrough during the COVID-19 pandemic) is used as a pedagogical tool. 65 Spanish sport science students participated in this study. A mixed research method was designed to analyse the effect of TikTok use on students. The SPSS 23.0 and NVivo12 software were employed to analyse the data, including the paired sample t-test. The main results indicate that the use of TikTok promotes student motivation, creates an engaging learning environment, and encourages the development of skills such as creativity and curiosity. Therefore, TikTok is recommended to be introduced as a teaching–learning tool in corporal expression courses of the sport science Bachelor's degree owing to its positive educational potential and because TikTok suits the expressive and creative content of the course through music and movement. © 2021 Elsevier Ltd