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Academy of Marketing Studies Journal ; 24(4):1-7, 2020.
Article in English | ProQuest Central | ID: covidwho-1196280

ABSTRACT

MOOCs give individuals opportunities to learn from experts who are vastly acclaimed and highly regarded in their respective fields (Markovic et al., 2012). [...]the introduction of virtual environments into higher education may bring a positive change in the learning experience (Liarokapis et al., 2011). [...]MOOCs do not provide adequate attention to make components of effective learning available to students, motivate them with institutional support, and promote the development of interpersonal relationships (Clow, 2013;Lushnikova et al., 2012;Willging & Johnson, 2016). [...]through understanding of the barriers affecting the adoption of MOOCs may be a valuable addition to the extant literature (Salamzadeh, 2020). [...]we find that the factors may be largely assigned to four groups, as reported in Table 1. [...]the inputs from FGD confirms the validity of the findings from the meta-ethnographic study.

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