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1.
Journal of Tourism and Services ; 13(25):90-119, 2022.
Article in English | Web of Science | ID: covidwho-2218056

ABSTRACT

Travel risk and management views of tourists have a key role in their choice of locations while the COVID-19 epidemic is still causing travel-related concerns. Despite many studies available in the western world, the effect of COVID-19 has been less explored in Nepal. Thus, this research aims to investigate travel risk and management perception in post-COVID tourism activities in Nepal. Based on pathogen stress theory and explanatory research design, this study seeks a causal relationship between Travel Risk and Management in Nepal. Following the purposive sampling technique, data collection is done using KOBO Toolbox through a structured questionnaire. Findings revealed that Risk Management, Transportation Patterns, Distribution Channel, Avoidance of Overpopulated destinations, Hygiene and Safety are significant to Travel risk and management perception whereas Risk Management, Travel risk and management perception, Service Delivery, Distribution Channel, Hygiene and Safety are significant to COVID-19 pandemic in Nepal which supports pathogen-stress theory. Furthermore, travel risk and management perception partially mediate the favorable association between avoidance of overpopulated destinations and the COVID-19 pandemic. Additionally, the primary problems faced by the traveler were securing a comfortable hotel and selecting a destination where COVID risk is minimum. However, the COVID-19 break has caused health concerns among visitors, causing many to cancel their holiday plans. Therefore, in the post-pandemic phase, tourists are more concerned about the influence of the COVID-19 pandemic on their travel activities and choice.

2.
Journal of Hospitality and Tourism ; 19(2):1-15, 2021.
Article in English | CAB Abstracts | ID: covidwho-1897919

ABSTRACT

Purpose: The aim of this paper is to propose a way to minimize the negative impacts of COVID-19 pandemic on the activities of mini-breweries. Research questions: Has pandemic affected the decrease in mini-breweries production? Can tourism help to save mini-breweries? What specific problems has the pandemic caused to mini-breweries? How do mini-breweries solve their problems? Research Methods: The paper presents a comparative analysis of the results of primary sources obtained through a questionnaire survey. The research tool used was an online survey conducted between 10 September and 10 October 2020 capturing answers from 59 mini-breweries in the Czech Republic. The survey examined effects of the pandemic, views on the changing beer market, mitigation measures, effects on demand for beer and other services and evaluation of government measures. Minibreweries were contacted in writing or in person. There were three categories for the length of operation of the minibrewery on the market. 33 microbreweries have been on the market for more than 5 years, 23 for a period of 2 to 5 years and the remaining 3 have been on the market for less than 2 years. It was also examined where mini-breweries have their headquarters. The majority of respondents was from municipalities with less than 2,000 inhabitants, a total of 14. Cities of 2 - 5 000 habitants were represented by 6 microbreweries, 5 - 10 000 by 8, 10 - 50 000 by 9, 50 - 100 000 by 1 and larger than 100 000 by 9. The second largest group consisted of breweries from Prague with 12 responses. Results and Discussion: The pandemic negatively or rather negatively affected the economy of mini-breweries (75%). The pandemic did not affect the economy at all (10%). It is too early to assess effects of the pandemic (10%). The economy of mini-breweries has improved (5%). The pandemic caused a dramatic drop in sales (67.8%). The mini-brewery lost customers (40.7%). The mini-brewery sustained economic losses due to the wastage of already brewed beer (25.4%). The mini-brewery lost employees (22.0%). The pandemic had no impact (16.9%). The mini-brewery reported higher sales (1.7%). Mini-breweries responded to the situation: 76.3% opened a takeaway window;59.3% distributed beer to clients;52.5% changed the structure of beer bottling;45.8% started using social media more;42,4% increased Internet advertising;40.7% started online sales;10.2% reduced the range of products. Brewers perceive tourism as a possible starting point. The role of off-trade is often mentioned, as well as the price of beer as factors influencing the demand for beer. The research clearly confirmed the need to strengthen the role of tourism as a tool to reduce the impact of the COVID-19 pandemic on microbreweries. It demonstrates the need for a specific focus on a specific tourist segment coming to the Czech Republic, not only in beer or gastronomic tourism but also in experiential, cultural-historical and educational tourism in deeper cooperation with destination management organizations. Implications: The pandemic has an impact on the activities of mini-breweries, beer production has been reduced, employees have lost their jobs, premises have been closed and the number of customers dropped. Most mini-breweries have introduced product and marketing innovations. Renewed tourism can revive the activities of mini-breweries with their original products (tourist brewery tours, tastings, sale of souvenirs) and new ones (opening a beer museum, social and entertainment events, beer brewing experience courses, etc.). The research suggests the cooperation of several entities - mini-breweries with a specific DMO of the region in which the mini-brewery is located - the CzechTourism national tourism centre - by selected travel agencies or offices focusing on experiential gastronomy, beer, educational and cultural-historical tourism. As part of the proposed cooperation, it will be possible to streamline national and foreign marketing projects to raise the profile of mini-breweries and increase tourists' awareness of the ex

3.
Acta Montanistica Slovaca ; 26(4):685-697, 2021.
Article in English | Scopus | ID: covidwho-1732692

ABSTRACT

The usage of marketing communication tools has always been a potent strategy for businesses to increase their performances and profitability in all sectors, including the mining industry. However, there is a lack of studies concerning the usage of those channels and their impacts on the innovativeness of functional areas of businesses. Since innovativeness is a crucial ability for enterprises to survive, focusing on this competency in functional areas businesses might fulfill this research gap. In this regard, this paper purposes of examining the influences of the usage of marketing communication tools on innovations of those areas of businesses. In line with this purpose, the researchers have created an online interned mediated questionnaire and directed it to the randomly selected 812 SMEs from Slovakia. To explore the effects of those tools on functional areas of businesses, the researchers employ the Ordinal Logistic Regression Test. The results from the analyses vindicate the fact that when SMEs apply traditional and technology-enabled marketing communication tools, they become more innovative in some activities, namely, marketing, logistics, finance, human resources, processes, and management, except supplier-customer relationships. While traditional marketing communication tools positively impact businesses' innovations regarding a supplier-customer relationship, the usage of technology-enabled marketing communication tools does not create significant effects on innovations in this relationship. The reason for that might be related to the location of SMEs, the regional income gap in countries, workload and competencies of workers and the Covid-19 pandemic. The research also presents some policy implications to cope with the negative outcomes of the above-mentioned reasons. This issue is of great importance also for companies operating in the mining industry. Thus, the findings represent a valuable platform of knowledge for various business areas, such as mining. © 2021 by the authors.

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