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1.
Physical Culture and Sport Studies and Research ; 92(1):19-31, 2021.
Article in English | Web of Science | ID: covidwho-1551423

ABSTRACT

During the period of the COVID-19 lockdown, sports organizations and companies had to look for new ways to connect with their customers by offering physical activity (PA) alternatives to do at home. This study explores the perceptions of 175 undergraduate sports science students regarding their social media (SM) and PA patterns during the first Spanish COVID-19 lockdown period (March to May 2020). From their homes, the students completed an ad hoc online question-naire. The data was analyzed using SPSS 23.0 software to perform descriptive and inferential analysis (t-test). The results show that the participants used SM during the COVID-19 lockdown to visualize or practice PA, perceiving SM platforms as channels through which to motivate themselves to perform PA, promote it or learn about new training disciplines. Sig-nificant gender differences were found with respect to the practice of PA using SM, with females showing higher scores than males. YouTube and Instagram were the most used SM platforms for viewing or practicing PA. In terms of practical implications, this study reinforces the role of SM in sports management for creating opportunities to connect with cus-tomers and offer innovative PA proposals in the challenging period brought on by COVID-19.

2.
Journal of Hospitality, Leisure, Sport and Tourism Education ; 28, 2021.
Article in English | Scopus | ID: covidwho-1114497

ABSTRACT

Social media have revolutionised the way humans communicate and socialise. Education is also changing;social media are transforming educational environments, and online or blended learning are increasingly used. The COVID-19 pandemic has further accelerated this change. In this paper, we present an educational innovation where TikTok (a social media that is based on creating and sharing 15–60-s video, which has experienced a significant breakthrough during the COVID-19 pandemic) is used as a pedagogical tool. 65 Spanish sport science students participated in this study. A mixed research method was designed to analyse the effect of TikTok use on students. The SPSS 23.0 and NVivo12 software were employed to analyse the data, including the paired sample t-test. The main results indicate that the use of TikTok promotes student motivation, creates an engaging learning environment, and encourages the development of skills such as creativity and curiosity. Therefore, TikTok is recommended to be introduced as a teaching–learning tool in corporal expression courses of the sport science Bachelor's degree owing to its positive educational potential and because TikTok suits the expressive and creative content of the course through music and movement. © 2021 Elsevier Ltd

3.
Journal of Physical Education and Sport ; 20(6):3706-3712, 2020.
Article in English | Scopus | ID: covidwho-1022203

ABSTRACT

The emergence of social media has transformed today's society by affecting the way people communicate and establish social relationships. The sport industry has not been unaffectedby these changes, ensuring to embrace these communication tools. Indeed, social media is a key management element in the daily routine of sport managers, as well as for all other sport actors (e.g. athletes, coaches, clubs, professional leagues, federations, journalists, sports brands). Therefore, the mastery of digital skills linked to the use of social media is one of the aspects most sought after by employers. In fact, the COVID-19 pandemic has recently boosted these demands as well as having further accelerated the process of digitalisation of the sport sector. Nevertheless, there is a lack of studies that go deeper into the impact that these types of tools produced in the field of sport management education have, as well as guidelines for teachers to incorporate them into the different areas of the teaching-learning process. Consequently, this article analyses the presence that social media have in sport management studies, as well as presents a proposal for the classification and possible applications of social media which, due to their characteristics and their educational/labour potential, are considered suitable for introducing them into sport management courses. Furthermore, this paper aims to encourage the sport management teaching community to introduce social media into the dynamics of their courses, given their pedagogical value and the positive impact they will have on student education. © JPES.

4.
International Journal of Sport Communication ; 13(3):447-457, 2020.
Article in English | CAB Abstracts | ID: covidwho-944815

ABSTRACT

COVID-19 has given greater importance to the role of social media in sport, making it an essential way for fans to stay "in touch" with their teams. At the same time, the pandemic triggered additional actions from sport entities with the view to prove their commitment to society in an unprecedented moment of crisis. Professional team sport organizations have indeed initiated corporate social responsibility actions to collaborate in the fight against COVID-19. To explore these actions, the authors analyzed 3,906 posts on the official Instagram profiles of professional team sport organizations of La Liga (soccer, Spain), from March 11 to May 11, 2020, classifying them as philanthropic, sponsorship, or personnel engagement actions. The role of corporate social responsibility in a time of crisis and the potential of social media as a corporate social responsibility communication channel was also discussed.

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