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Facta Universitatis: Series Physical Education and Sport ; 19(3):257-269, 2021.
Article in English | CAB Abstracts | ID: covidwho-1836312


The goal of this paper is to provide a review of the transfer of rights to broadcasting sporting events as one source of financing sporting activities and clubs through comparative practice and current legal regulations. Sports and the law are deeply intertwined, primarily due to the fact that sports are exposed to various challenges, ranging from doping, prevention of violence at sports manifestations, all the way to competition regulations, managing sports organizations and business processes. In this paper, we will analyze the positive legal regulations that enable the realization of income based on the right to broadcast. Sources of financing are necessary for the conduct of sporting activities. The most successful clubs generate the biggest part of their revenue through leasing broadcasting rights for sporting events and marketing. Broadcasting sporting events not only enables generation of direct revenue, but also removes the shackles of previously existing spatial barriers and thus contributes to the popularity of sports, athletes and their clubs. Occurrences such as the coronavirus pandemic have led to the organization of sporting events in controlled conditions, without the presence of an audience or with numerous limitations and restrictions. In such situations, numerous institutions have offered interactive forms of communication with the consumers (online museum tours, concerts, etc.), thus not only minimizing losses, but also maintaining contact with the audience. This situation has proven the significance of digital communication with the consumers. Even though the year 2020 went by without the previously planned Olympics and, in most cases, without sports fans in the stands, the sporting industry recorded a jump (from 388.28 billion dollars in 2020 to 440.77 billion of dollars in 2021). The growth in earnings was achieved predominantly due to the increase in media revenues.

Srpski Arhiv Za Celokupno Lekarstvo ; 149(7-8):511-515, 2021.
Article in English | Web of Science | ID: covidwho-1399095


The COVID-19 virus pandemic had a drastic impact on the social lives of billions of people, hitting certain industries like a hurricane. What the answer will be to this and possible other occurrences of pandemics in the future will largely depend on the inventiveness of the researchers. Intellectual property is the first system to offer answers, opening patent bases to anyone developing new technologies to fight the COVID-19 pandemic. The need for the means of prevention, treatment, and care has caused thousands of different researches, which find inspiration and guidance for discovering new solutions in patents that already exist. Publication of scientific papers has never been so intense in any scientific field as in medicine since the fight against this virus began. The time since the beginning of the virus pandemic has shown that science and innovators are ready for such challenges, but the global health crisis has imposed a new challenge on the intellectual property system, which refers to the strict implementation of its rights at times when rapid and global effect is needed in order to avoid additional deterioration due to further circulation of the virus among the population, which inevitably leads to the emergence of new strains of the virus.