Your browser doesn't support javascript.
Show: 20 | 50 | 100
Results 1 - 1 de 1
Filter
Add filters

Language
Document Type
Year range
1.
Journal of Consumer Affairs ; : 1, 2022.
Article in English | Academic Search Complete | ID: covidwho-2097814

ABSTRACT

This study presents a detailed typology of Jordanian consumers that identifies the effects of Covid‐19 on their personal, social, and purchase and consumption patterns following the pandemic. Based on a qualitative approach using a sample of Jordanian consumers (N = 71), this study identifies three main types of consumers: the rational, suspicious, and cautious. All were distinguished by cognitive, emotional, and behavioral differences: the rational consumers viewed the pandemic as a natural occurrence, were willing to vaccinate, and took the opportunity to improve their lives and consumption behavior;the suspicious consumers viewed the pandemic as a man‐made virus and refused to rationalize their behaviors and follow the social‐distancing rules or vaccinate;and the cautious consumers were generally somewhere in between, and while they improved some aspects of their consumption, social, and personal lives, other aspects either remained the same or worsened. The findings have implications for managers and governmental bodies. [ FROM AUTHOR]

SELECTION OF CITATIONS
SEARCH DETAIL