ABSTRACT
An analysis of the potentiality of the heritage of the destination Holguin for industrial tourism is presented. The applied methodology was descriptive-qualitative research through analysis and synthesis, historical-logical study, induction-deduction, participant observation, and the interview applied to destination researchers, in order to inquire about the experiences in industrial tourism. Therefore, a tour was made of the most important elements of the industrial heritage in Europe and America and then entered that of Cuba and in particular one of its destinations: Holguin, has singularities related with respect to tangible and intangible industrial heritage of great significance that trace a future in research on industrial tourism, an opportunity to develop tourism post-COVID-19 pandemic.