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J Bus Res ; 135: 28-39, 2021 Oct.
Article in English | MEDLINE | ID: covidwho-1272516


Small and Medium-Sized Enterprises (SMEs) are struggling to cope with the business uncertainty caused by the COVID-19 pandemic. This study examines how SMEs in developing economies have used mobile apps to improve their business efficiency during the pandemic. We aim to recognize effective measures and actions taken by SMEs that have turned to mobile-app-based business to improve their sustainability during the crisis. The study bridges a literature gap by extending the Theory of Consumption Values and the Theory of Planned Behavior to SMEs that incorporate mobile-app-based business. Data was collected from 343 SMEs from three Industrial Development Corporations (IDCs) in India. Using the covariance-based structural equation modeling method, we investigated the efficiency of a conceptual model of mobile-app-based business for SMEs. The results revealed that consumer choice behavior, perceived behavior control, subjective behavior control and attitude towards the mobile app all influence SMEs' decision-making and business strategy. As such, SMEs need a powerful mobile-app-based business network to succeed in the entrepreneurial business process. Using instrumental variable analysis, we discovered that increased mobile app usage significantly improves SMEs' long-term efficiency. The analysis provides several theoretical and managerial ramifications.

Technological Forecasting and Social Change ; 170:120869, 2021.
Article in English | ScienceDirect | ID: covidwho-1240630


Despite Multinational Enterprises’ growing interest in New Product Development (NPD), research into the use of social media in the NPD process in Small and Medium-sized Enterprises (SMEs) is lacking. In response, we propose and test an integrated model of the NPD process using social media. Data was collected from SMEs across industry sectors in India during the COVID-19 pandemic. This research applies structural equation modeling (SEM) to achieve a detailed understanding of the issue. The findings reveal that Integrated Social Media Interaction (ISMI) depends on Customer-Centric Focus (CCF), Customer Engagement Focus (CEF), and Customer Empathy Focus (CEmF). Based on the literature and our analytical research, it is revealed that the use of social media networks as a source of knowledge for NPD ventures is a systematic component of the NPD process for SMEs during the COVOD-19 pandemic. To support their NPD initiatives, SMEs may depend on this hypothesized integrated model. The analysis concludes with SME managers' realistic and managerial guidance. This study provides useful insights for managers who wish to enhance NPD activities for SMEs through social media, and offers useful guidance to SMEs and innovation scholars, encouraging further research in this area.