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Cultur: Revista de Cultura e Turismo ; 17(1), 2023.
Article in Portuguese | CAB Abstracts | ID: covidwho-2326061

ABSTRACT

This research has the goal to study the online reputation of tourism sector, specifically lodging accommodations in Sao Luis (MA), considering the perspective of users and their evaluations about the quality of provided services. Thus, the objective of this research is to analyze the online reputation of the lodging accommodations in the city of Sao Luis (MA) through the Booking.com platform, in the period of November and December of 2020 and January, February and march of 2021, from quantitative and qualitative data on the quality of provided services to users of the researched platform. For this, a descriptive and bibliographic research was used, analyzing a quantitative factor, which is the user's grades - evaluations - and a qualitative factor, which is their perception based on these grades. As a preview of the survey results, although some categories need improvement, it is noted a positive online reputation of the accommodations considered in the research, especially regarding that the study was carried out during the Covid-19 pandemic, a scenario that directly impacted the entire society, including the tourism sector.

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